Over the last eight years Common Space has been the platform for my work as concept developer and copywriter for clients such as lifestyle brands Weekday and Jack&Jones, Europe's leading paper wholesale company Antalis, the furniture gigant IKEA and Sweden's leading art institution The Modern Museum.
In a world where advertising is changing rapidly I believe that solutions based on engaging content is one of the important ways forward. This has also been the starting point for several projects that I've been involved in over the years. Content done right is most often a mixture of compelling stories, collaborations and dialogue. There are numerous examples that shows it can be beautifully executed with just one good idea, but it can be totally magic with the right ideas, people and resources involved. But either way, good content is always about a frank, focused and friendly communication that meets its audience at eye-level.