Project: Spring Campaign 2016 Client: Emporia, Steen & Ström Art Director: Gry Strange Echwald Copywriter: Johannes Sjöberg Agency: Yellow
The first campaign to use the new concept developed by art director Gry Strange Echwald and me. A new graphic universe and a new dynamic tagline that can be adapted to work with all future campaigns. Starting with the spring campaign "The place to be you tiful" that celebrates the fact that we all have our unique beauty traits, that makes us beautiful just the way we are. Online, film, print, digital OOH and outdoor.
"It's not about being beautiful. It's about be you tiful."