Moderna Museet – Scandinavian Pain

Project: Scandinavian Pain
Client: The Modern Museum, Sweden
Art Director: Martin Norrlind
Copywriter: Johannes Sjöberg
Photo: Andreas Omvik & Henrik Nielsen
Agency: Common Space

How do you create an effective campaign for a summer exhibition that encompasses a performance artist, some drawings by artist Edvard Munch and and a general theme that discuss Scandinavian-ness? Well, our solution was to get on a plane and head home to the artist in rural Iceland bringing a painting with us. This is what came out of it. Online, film and outdoor. 

Script TVC – (20 SEC) Döden, döden och döden. Sex. Systembolaget. Avsky. Skratt. Från djupet. Tack så mycket.

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