Project: Scandinavian Pain Client: The Modern Museum, Sweden Art Director: Martin Norrlind Copywriter: Johannes Sjöberg Photo: Andreas Omvik & Henrik Nielsen Agency: Common Space
How do you create an effective campaign for a summer exhibition that encompasses a performance artist, some drawings by artist Edvard Munch and and a general theme that discuss Scandinavian-ness? Well, our solution was to get on a plane and head home to the artist in rural Iceland bringing a painting with us. This is what came out of it. Online, film and outdoor.
Script TVC – (20 SEC) Döden, döden och döden. Sex. Systembolaget. Avsky. Skratt. Från djupet. Tack så mycket.