COMMON SPACE
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Emporia – The place to be colourful

Project: Autumn Campaign 2016
Client: Emporia, Steen & Ström
Art Director: Gry Strange Echwald
Copywriter: Johannes Sjöberg
Agency: Yellow

The autumn campaign was the third campaign to follow the new concept created by art director Gry Strange Echwald and me. The dynamic tagline "The place to be" was transformed into "The place to be colourful" as a way to tell the story about the fact that we are all different, but at the same time we are also all the same. Online, in-mall, digital billboard, print and TVC. 

Emporia – The place to be colourful

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FÄRGSTARKT MODE ÅT FÄRGSTARKA MÄNNISKOR

FÄRGSTARKT MODE ÅT FÄRGSTARKA MÄNNISKOR

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